Leads for Less with Social Media

Social media, blogs and search engine optimization more cost-effective for lead gen

Pull marketing tactics such as search, blog and social media generate cheaper leads than more traditional outbound efforts, according to data from inbound online marketing platform HubSpot.

more than two-fifths of companies using various social media marketing channels had acquired a customer from those channels.

http://www.emarketer.com/Article.aspx?R=1007534

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