Yellow Pages launches rebranding campaign

Yellow Pages launched a new campaign to move the brand away from print and towards digital. New bean-shaped logo. New mobile app.

Best known for its print phone directory, Yellow Pages has been threatened for years by online search and directory services.

The campaign attempts to hilight  its many online capabilities to both consumers and the small- and medium-sized businesses that advertise with it.

Yellow Pages launches rebranding campaign | Marketer News.

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