by Sarah Lacy on Mar 22, 2010
There is one word used over and over again in India to describe JustDial: Addictive.
Said one entrepreneur I spoke with, “My mom lives in a village. I didn’t even know she’d heard of JustDial and recently she was telling me she’s addicted to it. She says before she can even think of what it is she wants to know, they’ve already picked up the phone and answered the question for her.”
The idea is simple: You call up and within the first ring a real person picks up the phone, you ask them for any business listing – in any category – and within 45 seconds they email or text you the information or, if you prefer, connect the call. The company will end its fiscal year at the end of March with some $32 million in revenues having answered 72 million calls in the last year. That call volume is increasing by 40%, so the company expects to break 100 million calls in the next year. In a country where nearly everyone has a mobile phone but just 50 million people have Internet access, JustDial is essentially Google and 411 rolled together.