Social media marketing might feel simple for the B2C crowd, but with B2B, it’s an entirely different beast. Businesses are entities that are not entirely social — and certainly don’t do the immediate impulse buy like the typical consumer. Nevertheless, B2B marketing is absolutely possible on social media, but certain rules should be followed before proceeding along that route.
We asked several “masters” about their number one B2B social media tip and included them below.
“Social media isn’t about you, it’s about them.”