The momentum in online advertising is shifting away from traditional static text ads and towards rich media ads that are highly customized and interactive. Unfortunately, they generally take a lot more effort to create, which puts them out of reach for some companies. Enter Widgetbox’s ClickTurn ad-builder. ClickTurn gives publishers a relatively fast and easy way to create dynamic ads with multiple tabs that include content from YouTube, Twitter and Facebook streams. Think of it as a mini site-within-a site where advertisers can showcase their best content and social media feeds.
There are other companies in this space like EyeWonder, Point Roll and Eyeblaster.