NEW YORK (AdAge.com) — The most significant change to Google’s search ads in years could be the most controversial to the nation’s biggest brands.
Ad Sitelinks allows advertisers as many as five links in three lines of text.
Last fall Google rolled out the change to AdWords, called Ad Sitelinks, that allows search advertisers buying their own brand names to add additional links to a traditional search ad.
A typical search ad contains one link, or sometimes two — one to the advertiser’s home page and sometimes one geographic link. Ad Sitelinks allows advertisers as many as five links in three lines of text.
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