Last March Google initiated a trial of what it calls “remarketing” for display and text ads throughout its content network. Today it’s opening up the option for all AdWords advertisers. To be clear this is not “search retargeting” and doesn’t involve any Google.com query data.
The benefit of this is being able to reach consumers, throughout the Google content network (including on YouTube), who came to an advertiser’s website but didn’t transact. Pages can be tagged and cookies are used to identify that visitor or a category of people, who then later see an ad or offer directed specifically at their interests.
Need assistance with your Google or online marketing campaign? Interested in trying remarketing? Contact Vancouver internet marketing consultant Brent Purves http://www.BrentPurves.com of Stir Communications Group http://www.StirGroup.com today