Web Video Viewers OK With More Ads

Hulu is leaving some serious money on the table.

While its parent companies NBC Universal, News Corp. and Disney wrestle with the possibility of imposing a subscription fee on Hulu to offset what they perceive as lost ad revenue from TV, they might be better off simply dialing up the number of ads that run on the site, according to comScore.

The Web researcher released new research today at the Advertising Research Foundation’s annual convention and expo in New York which found that people who watch TV shows on the Web are far more tolerant of ads than perhaps once thought, and would actually stand for more clutter.

Posted via web from Vancouver Internet Marketing Consultant – Brent Purves