Today, Microsoft‘s “decision engine,” Bing, will be updated with more detailed information on car models, sports comparisons, and a slight redesign. What does this mean? Specific data and answers to questions, Microsoft says.
Some of the changes will roll out slowly, at first appearing to only 5 percent of users, but the car “DTP”—or domain task page will be served to all users. It’s all part of Bing’s strategy of not simply delivering text link results for search, but deep information on the searched-for term.
For example, searching on Hyndai Elantra will result in a page showing the sticker and invoice prices, fuel economy, trims, and competitors. Tab options above the results will offer images, video, and all web results as options in addition to the page showing these specs. Other types of results, such as performers will have as their top result a “card” showing an image, the official site, and appearance dates.
“We have a vision for Bing to serve as a vital assistant to your online decision-making,”