“The gist of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can click on a plus sign next to a call to action (the name you give your contact form) and Google will drop down your contact form to be submitted right there in the Google search results.”
Here is an image from that article to show the lead collection:
It’s important to note that, as with all things in beta, this has the potential for change, as I believe Google does do some testing from time to time.
And since this new feature is currently in beta, limited to businesses appearing in position #1 of PPC results, and on select keywords, it may not be available to you yet. If you’re interested, the best person to contact is your friendly Google rep.
Your own lead-generation form right in the ppc ad space on Google’s site. Can save on landing page design costs. Great idea. Need help setting up Google’s lead capture extension in your pay per click campaign? Contact online marketing consultant Brent Purves http://www.BrentPurves.com of Stir Communications Group http://www.StirGroup.com today at 604 847 3447 ext 104