Saatchi’s grim outlook for digital deniers – The Last Advertising Agency on Earth Film

FITC (once called Flash in the Can) is painting a bleak future for agencies that don’t stay up-to-date with online trends in a new online video, The Last Advertising Agency On Earth.

The organization, which holds conferences worldwide on online technology, tapped Toronto agency Saatchi & Saatchi to create a campaign that would make FITC events appeal to agency executives, who traditionally have not shown up in great numbers.

Only 4% of their conference attendees last year were from agencies, said Brett Channer, chairman and executive creative director at Saatchi. Those few agency staffers who do attend are “all people chipping away at the multinational [agencies], the boutique places, the digital companies that actually produce work.”

Posted via web from Vancouver Internet Marketing Consultant – Brent Purves