Along with my co-author, the talented Eric Butow, I wrote Blogging to Drive Business, which is now on sale in bookstores and online.
Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales.
This no-nonsense guide shows how to craft a business blog that does all that, and more–building your business and increasing your profits.
Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes…
I recently wrote a blog post about our book as well, featuring a review by Gillian Shaw of the Vancouver Sun (which was in print Saturday January 23, 2010).