“What’s next in social media?” It’s among the most popular questions out there. But while most folks currently answer with “location-based services” (i.e. Foursquare (), Gowalla ()) or “group purchasing” (i.e. Groupon, Twongo, Living Social), the real battle may be between Facebook () and Google ().
The fight between these two Internet giants to become your default social profile has been brewing for a long time, and the prize is an enormous potential revenue stream. Let’s take a closer look.