The world wide web is dead. Long live the world wide web.
In his closing keynote at Marketing‘s Search Engine Tune Up conference in Toronto Wednesday, Mike Grehan, vice-president and global content director with New York-based Incisive Media, spoke about how the world wide web wasn’t built to handle the types of technology used on it today, much less for the needs of the future.
As it applies to search, that means even Google can’t track every web page and, increasingly, people will be using other platforms such as mobile applications for the advantage of real-time search. “When it comes to real-time search, the world wide web is bust,” said Grehan, whose company includes Search Engine Watch, ClickZ, and Search Engine Strategies.