A new geolocation app for the iPhone was released today called Rally Up. What differentiates Rally Up from the likes of Foursquare and Gowalla is that it has a strong focus on privacy and content sharing. Rally Up bills itself as “a social network for real friends,” letting users share messages and photos with the people they trust.
To this end, Rally Up takes a very different approach to friends lists and friends management from other social applications. For instance, Rally Up doesn’t integrate with Twitter (). What?! I hear you gasp. As the saying goes, “It’s not a flaw, it’s a feature.”