Yahoo is shutting down its Publisher Ad Network effective April 30.
(The Publisher Ad Network is Yahoo’s Google AdSense competitor. It tries to serve display and text ads based on the page’s content.)
Here’s what you need to know about the news, straight from a source familiar with Yahoo’s (YHOO) strategy:
“They’re surrendering the war [against Google Ad Sense] long after all the troops have been pulled off the battlefield. It’d always been a crappy business. It’s totally consistent with [Yahoo’s decision to not] focus on small publishers. Not a big deal. not material in any way.”