Advertising has been a killer Internet business model, making billions of dollars for Google and others. But a number of startup companies think there’s a huge untapped market in providing automatically tailored display advertising to thousands of local businesses.
Ad slot: PlaceLocal automatically generates ads for local businesses by crawling the Web.
Yelp, which aggregates customer reviews of local businesses, has tried to provide targeted local advertising with varied success. Now a new crop of startups are hatching plans to provide more effective advertising services to local businesses. The aim is to ease small businesses into online advertising through familiar channels such as newspaper sites, and to help these locally focused websites increase revenues by making it easier for them to service small accounts.