HOW TO: Add Blogger Outreach to Your PR Plan – Blog Marketing Consultant

With so many different marketing, advertising and PR channels out there, it’s hard to be heard above the din. One relatively new approach is blogger outreach. The opinions of bloggers are heard and respected by thousands, but many companies still ignore their reach. It’s new, unknown, and they don’t understand how to track ROI. Essentially, it’s not like “old school” marketing, so they don’t like it.

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Posted via web from Vancouver Internet Marketing Consultant – Brent Purves