What Social Media Will Look Like in 2012 – Advertising Age – DigitalNext

Here are the top 11 predictions for what social media will look like in 2012 (based on a full presentation which is available on my blog). Some of these items exist today in their early stages, but this list is about what I believe will become the norm in 2012. Ultimately, share of voice, point of view and community influence will be more important than brand ownership — and marketers will need to get over it if they want to stay relevant in 2012.

Posted via web from Vancouver Internet Marketing Consultant – Brent Purves