Marketers advised to use social media but get back to basics – Social Media Marketing Consultant

Consumers don’t want to have a friendship with their toothpaste.

That was the message this week for marketers from Jonathan Salem Baskin of Advertising Age, who said the social media push by companies is getting away from the basics of advertising: making money for the client.

“As an industry, we’ve allowed this nonsense to get out of hand,” Baskin, a marketing consultant and columnist for Advertising Age, told about 70 attendees at the global Worldwide Partners advertising conference in Miami Beach. “Ultimately, we’re about selling stuff, and I think that’s what we have to get back to.”

Are you investing in social media without seeing sales? Need help making cost-effective use of your social media marketing efforts? Contact brent [at] stirsolutions.com in Vancouver Canada today for a free social media marketing consultation

Posted via web from Vancouver Internet Marketing Social Media Marketing Consultant Canada

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