Consumers don’t want to have a friendship with their toothpaste.
That was the message this week for marketers from Jonathan Salem Baskin of Advertising Age, who said the social media push by companies is getting away from the basics of advertising: making money for the client.
“As an industry, we’ve allowed this nonsense to get out of hand,” Baskin, a marketing consultant and columnist for Advertising Age, told about 70 attendees at the global Worldwide Partners advertising conference in Miami Beach. “Ultimately, we’re about selling stuff, and I think that’s what we have to get back to.”
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