Is Facebook’s Social Search Engine a Google Killer? (Facebook Marketing)

When Facebook launched its Open Graph protocol in April, blanketing the Web with “like” and “recommend” buttons, it seemed obvious that one of the company’s goals was to use the resulting behavioral data to power a social search engine—one based on likes instead of links.That process is now well under way, as a report at AllFacebook notes. The company has confirmed that all Web pages that use the network’s open graph plug-ins show up in the social network’s search results in the same way traditional Facebook pages do, as described by Chief Executive Mark Zuckerberg in his keynote at the F8 conference.

Sites like YellowPages.com, Yelp.com and others that are showing up in Facebook’s search results may become part of the new social media optimization default toolset. Is your business listed in the key social media networks to help you rank in Facebook’s search results (fbserps)?

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