Olay, Gap, Pepsi Run Geo-Social Campaigns – but Not on Foursquare

Foursquare is hands-down the leader of the location-based/geo-social marketing space when it comes to hype. But other services are making their marks among both brands and users.

In fact, three of the five location-based services briefed below have more users than Foursquare, which has roughly 1 million. Like Foursquare, most utilize the mobile “check in” system, while rewarding users for registering an arrival at a store, restaurant, or another kind of business. Though, the services are being leveraged in different ways by brand partners.

Here are snapshots of recent campaigns by name brands on five prominent location-based platforms not named Foursquare: