Social media put twist on Groupon’s year-long promotional stunt

Now online coupon purveyor Groupon brings you Josh Stevens, who has forgone money and a stable home to live for a year exclusively on electronic coupons, putting his every move on Twitter, Facebook and a personal blog.

Underpinning these three stunts is a marketing strategy that a growing number of companies want to leverage: using social media to attract attention and give brands a personal touch.