Small businesses learn to use social media to boost sales, fix problems – social media marketing

Even before Michael Farah opened the doors to his first Berry Chill store, he was working the social media scene to create awareness of his frozen yogurt.

“Before we opened our business, we created a Facebook page,” Farah said. Then he added Twitter, Tumblr and Foursquare to the mix.

Two years later, he hasn’t been disappointed with the results. Berry Chill has more than 10,000 Facebook fans and about 3,000 Twitter followers, Farah said.