DoubleDutch Case Study: GQ BarSpy – White Label GeoLocation App

For nearly 80 years, GQ Magazine has been known for its world class content for men that highlights the best of fashion, style, and culture.

In Sydney, Australia, GQ has also compiled best in class editorial reviews and photos of many of the top bars and nightclubs in the city. As helpful as this content was, until yesterday, it was not available to the people who could use it most – people who were out on the town, looking for their next stop.

GQ BarSpy App by DoubleDutch

Enter the DoubleDutch geolocation platform. By partnering with DoubleDutch, GQ was able to turn their best in class, local editorial content into the GQ BarSpy iPhone app – a social, playful, location powered city guide that combines GPS, game mechanics, and GQ content into a one of a kind experience.

You can try the free demo of the Double Dutch white label geolocation app via Itunes here – it will feel very familiar if you’re a Gowalla or Yelp user. Pricing starts at $7500 setup plus monthly fee.