New Search Alliance Transition Updates and Tips
Important information about the organic and paid search transition, new Yahoo! and Microsoft editorial guidelines, mobile updates and more
As Yahoo! continues to work closely with Microsoft to implement the Yahoo! and Microsoft Search Alliance, we want to call out some important updates and tips to help ensure the best transition experience for you.
Organic search update and tips
A key aspect of the Yahoo! and Microsoft Search Alliance is the transition of Yahoo! organic search listings (those found on the main body of the page). Assuming our testing continues to yield high quality results, we anticipate that our organic search results will be powered by Bing beginning in the August/September timeframe.
Organic search transition
Yahoo! organic search results will be powered by Bing as early as late August. If organic search results are an important source of referrals to your website, you’ll want to make sure that you’re prepared for this change. For more details, check out this blog post linked above or drop me a note at brent[at]stirsolutions.com and I’d be happy to consult with you regarding the changes and how they might affect your website traffic.