While Social Media is definitely the hot topic of conversation this year, most of the tools focus on consumer centric business, and improving communication. If you provide B2B consulting, services or products, your options for social media are fairly limited, let’s be honest you probably won’t find many fans for your Facebook Legal Incorporation Services page. For these types of businesses, LinkedIn is a much better alternative. Here is a collection of tips I recommend using.
Most important: be social. Don’t just create a LinkedIn account and think it’ll turn into leads and business without putting in the effort of joining groups, starting conversations, posting valuable information, being involved.