Social media strategies for a hotel: Business Makeover – Hotel Social Media Marketing

Back in 1912, when the Venice Beach Suites & Hotel was built on Ocean Front Walk, the only tweeting going on was among the local bird population.

Today, owner Andy Layman is listening to the online chorus at Twitter and other social networking websites, hoping to join in. Learning to hit the right notes to attract new guests and boost revenue at his boardwalk property is a daunting prospect. “I haven’t really gotten a handle on it,” said Layman, 62.

Yet, done right, he believes social media would be an inexpensive way to find more of the type of traveler who already raves online about his eclectic, 25-room location.

Looking for help advertising your hotel, resort or vacation rental / accomodation using social media marketing tools like Twitter, Facebook, Groupon, Foursquare? Not sure where to start with hotel internet marketing? Drop me at note at brent[at]stirgroup.com or call me in Vancouver at 604-847-3447 ext 105 to schedule a free hotel social media marketing consultation.

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