Most of the attention paid to Facebook Places, the new location feature that the social network launched on Thursday, has focused either on the privacy implications of the service or on the impact it could have on location-based startups such as Foursquare (which some have said they expect to be “crushed” by the new feature). Facebook’s real focus with this launch, however, isn’t individual users or even Foursquare: Instead, it sees Places as a way into the local business and local advertising markets, and the company with the target painted on its back is Yelp.
Google Places, Facebook Places, Foursquare Location Layers & Mayors. Having trouble keeping up? Will Yelp have to partner with Gowalla or another smaller check-in startup to stay ahead of the million-business-pages-strong Facebook checkin tsunami? What is your business doing to get listed in all of the social network places? Why should you even consider spending your valuable time or marketing dollars on something like this Facebook Places or Yelp or Foursquare advertising or promotion? Drop me a note at brent[at]stirgroup.com and I’d be happy to answer your questions or setp a time for a free phone consultation to discuss your business and whether getting on the Facebook / Yelp / Foursquare / Gowalla check-in marketing train is right for your business, products or services.