Candidates Turn to YouTube for Geo-Specific Ad Campaigns for Mid-term Elections – Policital Internet Advertising

Politicians have already latched onto Twitter and Facebook, but this election cycle, YouTube could be the campaign tool of choice. Google has launched a service on the popular video site that is helping candidates target voters online like never before — one that could eventually rival cash cow political ads on TV.

Using Google’s in-stream ads, those brief commercials you see before before YouTube clips, campaigns can now go after potential voters with geo-location technology and content interest-targeting.

Advertisements