Unlocking Social Media Ad Spending – Integrating Social Media: Traditional Media for Reach, Interactive Media for Targeting, Social for Engagement

Forecaster eMarketer has raised its outlook for U.S. social networks advertising spending this year by nearly 30 percent. As I discuss in a post at GigaOM Pro, chances are, the next big advancement in social media marketing will be less about the actual technology and more about coordinating and integrating across media formats: traditional media for reach, interactive media for targeting, and social media for engagement. For this to happen, three social media advertising areas need help: scale, distribution and targeting, and format.

Are you seeing ROI with your Social media ad spending? Have you invested in Social media as part of your annual marketing budget? Not sure where to start? Contact us today at 11Marketing for a free 30 minute social media advertising consultation.