Colorado-based Vail Resorts is launching a new location-based social media service at its many mountain destinations–some of which are the largest in the U.S. Called EpicMix, the service acts as a cross between Nike+ and Gowalla, and enables users to check-in on the slopes through Facebook Places to earn pins and rewards for various skiing accomplishments, view the location of friends and family on the mountain, and track ski routes and vertical feet traveled. Vail’s EpicMix is an innovative use of social media, showing that it’s not just a tool confined to big cities or national companies, but has a more intimate application too on a hyper-local level.
Using an RFID chip embedded into lift passes, a skier’s journey is captured through every scan it receives on the mountain. No smartphones are required–check-ins are automatic and can be accessed at anytime online or through EpicMix’s mobile app for the iPhone, Android, and other devices.
Looking to plug social media into your resort’s online or offline marketing strategy? Contact us today for a free 30 minute resort social media marketing consultation today here: http://stirsolutions.com/consultation Read about our social media marketing services here: http://stirsolutions.com/social-media