Are Twitter Followers Better Than Facebook Fans?

According to the final edition of ExactTarget’s “Subscribers, Fans and Followers” report, the differences between email, Facebook and Twitter also include their influence on customer loyalty.

Daily Twitter users who followed a brand were more than twice as likely as daily Facebook users who “liked” a brand to say they were more likely to purchase from the brand after becoming a social media follower. What’s more, Facebook fans were the most likely group to actively disagree with the question. Subscribers to opt-in marketing emails fell in the middle.

US Internet Users Who Are More Likely to Purchase from a Brand After Becoming a Subscriber, Fan or Follower, April 2010 (% of respondents)

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