Geomium offers four main sections and information can be viewed on a map or as a feed: People (all friends near your current location), Places (all the nearby bars and restaurants), Events (all nearby plays, festivals, concerts and parties, which can be filtered by type and date) and Deals (all the local deal, discounts and offers from nearby bars and restaurants).
So, for example, you might spot that their is an event in your locality that your friends are already at or attending. Afterward you want to find somewhere to eat/drink and see that there is a special offer at one particular establishment. That’s the idea anyway.
Geomium is a new location based social network application launching in UK now, then Europe, then USA later. Canada? Maybe to follow.
Does it feel too late to be coming on the scene with another “check in” application? Almost. Pretty hard to follow Facebook Places given their huge userbase. The unique Yelp, Qype, Eventful dataset and the People, Events and Deals integration features of Geomium had better be amazing and extremely easy to use if it’s to expect to carve out any market share before its competitors such as Facebook Places, Foursquare and Gowalla copy geomium’s unique features. It’s a (decreasingly) big world, so maybe there’s a little piece of the pie left to grab in Europe? More competition is a good thing.
How can anyone commit to one location-based platform during these wild-west days of social network geolocation shootouts on main street. There goes a tumblr tumbleweed going rolling by. Is your iPhone/Android smartphone’s main screen filled at least getting full of all of the different location-based apps like mine? Just wait til your boss gets a whitelabel location based app for your company (E.G DoubleDutch), and then the local grocery store gets one, then the local mall. Soon with location-based apps auto-sensing where you’re at (if you let them) there won’t be a place too small or too remote that you can’t check in to.