Bing getting social with Facebook

Bing, with the help of Facebook, will now deliver search results that are informed and focused by information the search engine borrows about you and your friends from Facebook.

Here’s how Microsoft describes how it works: If you’re looking online for a movie to watch, just searching “new movies” seldom delivers a movie you’ll actually want to see. Using “instant personalization” features from Facebook, Bing will now be able to consult the tastes of your friends on Facebook to deliver a search result containing movies you are more likely to enjoy.

Advertisements