Twitter’s Word of Mouth Retail Power – [REPORT] 45% of consumers check w/ friends in social media before they buy

There’s been a ton of buzz about a study about the power of Twitter to predict the stock market. That’s not the only Twitter-business connection.

Twitter
Loic Venance | AFP | Getty Images
A new report finds that social media has a huge impact on buying habits. Consumers are checking in with friends on Twitter and Facebook before they buy.

A new report finds that social media has a huge impact on buying habits. A full 45 percent of consumers check with friends on the likes of Facebook before they buy.

That means individuals can impact many more of their friends’ purchases than ever before — “word of mouth” is now a much more powerful, fast-moving Tweet or status update.

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