Small Businesses Conflicted About Social Media and Its Uses

Small businesses are conflicted about social media and its uses, says a new study.

Thirty-five percent of small businesses think their customers use the medium, but nearly half (47 percent) aren’t sure about social media’s popularity, says the report from online reputation management firm RatePoint

Businesses that use social networking are seeing results. Of those surveyed who said they would be using social media as the main way to find new customers in the next year, 70 percent said it was because the platform is the least expensive option.