QR codes, those strange siblings of UPC codes, are starting to gain some mass appeal as more and more people buy smart phones with cameras and apps smart enough to read them. QR codes store information like a web page location that is unlocked when scanned using one of the many free or cheap apps for iPhone, Android, and other mobile platforms. They’ve been making frequent appearances on movie posters, such as the one below for Iron Man 2, which points people to a companion website containing the trailer, and lots of bonus content. It’s sort of a little reward for those curious enough to explore.
Have you seen this alien looking sqaure box of mumbo jumbo on posters or in magazines or newspapers lately? While they may seem gimmicky (e.g. why not just write the URL), more and more businesses are dabbling with using QR codes for marketing and advertising. Just today I received Aeroplan’s Arrival magazine that contained a big QR code to download their magazine app, and another scannable code to allow me to Like their Page in Facebook. Can you imagine ways you could use QR codes in your offline marketing for your business? Put a code on your business card or flyers or event notifications? Drive people to sign up for your email newsletter (as is discussed in detail using Mailchimp in the full article link above).
Contact us today to schedule a free 30 minute consultation to discuss internet marketing strategy for your business and how using QR codes might help you achieve your business goals. http://stirsolutions.com/consultation