Watch out U.S. News and World Report, there’s a new ranking system in town. Does your college have Klout?
Klout measures influence across the social web, looking not at metrics like follower count, but the ability to drive action. The Klout Score measures influence on a scale of 1 to 100, with higher scores indicating that the account regularly gets retweeted, @mentioned, put on lists and engaged with by the some of the most influential people on Twitter.
Twitter influence is a revealing metric for colleges.The most influential ones must be both tech-savvy enough to have a well managed Twitter account and have the most influential professors, alums, and others engaging with them.
Need help improving your college or university internet marketing efforts in search engines or in social networks such as Facebook, Twitter, (yes, even increasing your college or university Klout score) then drop us a line and we’d be happy to provide a free 30 minute internet marketing consultation. Regardless of whether you’re a small community college or a large university, we can help assess your existing social media presence and work with your marketing team to develop a comprehensive online marketing plan that integrates online and social media marketing with your existing offline marketing pursuits. Call 604-847-3447 ext 104 to speak with us now or go to http://www.stirsolutions.com/consultation to book a time to schedule a free college / university social media / online marketing consultation