Online Video as a Marketing Tool

Online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements.

This guide to using online video focuses on YouTube, which is by far the dominant player with two billion views per day — but many of the principles also apply to the other hosting services, including Vimeo, MetaCafe, Facebook, Viddler, Brightcove and

Whether you’re looking to improve your search engine rankings using videos as part of your SEO campaign, or you’re looking to generate viral buzz and spread of your video across the web, don’t just focus on Youtube. Make sure you cover the niches that match your target demographic as well as give a serious look at what you can accomplish using video in Facebook. Need help with your viral video marketing / advertising campaign? Contact us today