Social Media is a great marketing tool for businesses:
- It’s far less expensive than traditional media (often it’s free), and it’s instant!
- Users can take advantage of an already in-place network of active social media users to provide their business with powerful word-of-mouth advertising, and can reach more people faster than traditional marketing vehicles.
- It’s interactive and dynamic and, as such, a great way to build brand loyalty. (Current and potential customers love to feel heard.)
- It’s a great tool for creating consistent branding over a variety of platforms, and a great tool for marketing campaigns — not the least of which benefit is the fact that you can quickly measure campaign success and feedback. And depending on feedback, campaigns can be targeted easily by choosing different applications/sites and user groups.
Read full article Social Media Done Right: Tools and Tips For Business Success